The topic of this article is based on one little fact, that is so profound it blew me away when I first learned of it.  The numbers vary from report to report, but the median number is 84%.  How can one little number have such an impact on me as well as the entire real estate community of the world?  Quite simply, when you plug the number into the statement, it is something that shouldn't surprise any of us, yet somehow eludes our general thinking.  84% of all home sales begin with an online search!  That's the statement.  I would ask that you take a few moments to digest that statement and all of the many implications it may have on your NWA Home before moving on.

Great, now we're approaching the same page!  We can quickly relate to the logic behind the number.  Let me ask you this.  Why would you take the time to look at every single listing, in no particular order, of a newspaper or other periodical when you can type into  a search engine exactly what you are looking for and not waste your valuable time looking at everything else, or worse...missing exactly what you are looking for?  I agree, I wouldn't either.  My next question, why do we want to see our real estate agents wasting time and money placing these ads when their time and resources could target 84% more potential buyers for homes for sale Bentonville?  I understand that 84% (I believe the number is really closer to 90%) is not 100%, and to cover the basis, minimal paper advertising should still be used, but I want to make one thing very clear...As your Realtor, it is my responsibility to you, to do everything possible to ensure that I am marketing your NWA home in the most aggressive innovative manner possible. 

With all due respect, I am the person you hire to advise you as to what is the best solution to market your NWA home.  That means I should be the expert.  The problem is that I see so many professionals operating backwards.  In order to keep their clients happy, they do what the clients ask without advising them that it is not in their best interest.  I guess that the old saying is still true "The customer is always right."  However, this does not mean that the customer is always informed.  Ultimately, the final deciscion in the way I market your home is yours.  I would never go against my client's wishes, but it is my job to make sure you are informed and aware of the consequences of your deciscion. 

Let me explain my general plan to market your NWA home(all homes deserve some variance or deviation to ensure proper implementation).  Of course, I will do the same old things that everyone has done for years, I will list your home in the MLS, put a nice sign in the front yard, my broker will place ads in their periodical and even some Sunday papers, list your home on www.realtor.org , hold an open house every now and then, schedule a MLS tour, and all that good stuff.  Understand, I am not knocking any of this.  Every item I listed has a certain degree of effectiveness, however, this alone will not sell your home as quickly as it should be sold or for the money it is possible to sell for.

This is where my campaign begins.  Additionally,

I maintain over 60 websites, each individually optimized to generate targeted traffic
I will create multiple virtual tours which are strategically place for maximum exposure
I will provide pay per click advertising in Google and their affiliates 
I will provide pay per click adverising in  Yahoo and their affiliates
I continually work on SEO to ensure that My Sites get the most organic targeted traffic available
I will create an individual property website that includes the following

• URL unique to your address
• Professional Spokesperson introduction
• Voice over narration for virtual tours
• Seller ability to contribute to site and receive traffic emails
• Personal site widgets you can integrate in your blogs, websites, and html emails
• The ability to print color brochures from your property's site
• Text for info capabilities
• Color sign riders with url and text for info number
• Neighborhood businesses
• Area Demographics
• Schools
• Mapping integration
• Loan calculator
• Lead Capture and Follow up System
• Unlimited media storage
• Flash animation
• 24 hour toll free line to buyers to hear recorded info...includes lead capture
• Buyers receive emails of matching property listings as they hit the market or change
• Much more, (really there's a bunch more...Just don't have the room to list it all)

I will syndicate your nwa listing to multiple national real estate search engines and relocation companies like Trulia, Zillow, Google Base, and many more
I will place your listing on all of my websites (I have over 60 that I am bringing live)
I wil place adds in online classifieds like Craigslist and others
I will use social media to direct traffic to your virtual tours and websites for rankings
I will personally set up your website seo to drive independant traffic to your site
I will include your listing in my multiple blogs
I will perform many more tasks to make sure your home receives the attention it deserves.

I am very fortunate to be an agent for Exit Pro Realty.  Exit is currently considered one of the "Top Titans" or powerhouses in the Real Estate Industry.  Exit also has a very tremendous marketing campaign and receives an overwhelming number hits on their websites per month.  They also have a ton of other products to offer their valued customers.  They are, truly, a top notch company, and combined with my independant marketing I listed above, I am very confident that Exit Realty and myself is the perfect team to market your homes for sale in Bentonville! 

Well, that is my basic plan for marketing your NWA Home.  I would love to have the opportunity to evaluate your home and come up with a custom plan specific for your niche.  I consider myself a marketer with a real estate license, and in this day of the internet, anyone who is not aggressively pursuing online marketing will get left behind.  This is why I continue to research and implement new strategies to effectively market  NWA Real Estate including, Bentonville, Rogers, Bella Vista, Springdale and the rest of NW AR.

I look forward to having the opportunity to mutually discover the perfect plan for your home.